Microsoft widens Teams’ reach with Dynamics 365 integration

Victoria D. Doty

The foreseeable future of collaboration platforms goes outside of common-reason communications. Along with delivering chat, video conferencing and calling, the products and services are destined to turn into the centre of office productiveness.

The most recent illustration of that evolution arrived this week at the Microsoft Encourage partner conference. Microsoft launched integrations amongst Groups and Dynamics 365, the company’s cloud-centered organization applications platform.

The item tie-in followed by 7 months Salesforce’s announcement that it would purchase Slack for $ billion. The deal, predicted to shut this summer, will probable lead to tight integration amongst the collaboration provider and Salesforce’s cloud-centered CRM and automation applications.

Connecting collaboration platforms with organization applications helps make for a far more productive office. For illustration, a product sales rep or customer assistance individual could use Groups or Slack to communicate with shoppers and have all their track record and transaction historical past in front of them, without the need of switching between numerous applications.

The ability to obtain and edit pertinent data in the course of a organization connect with is what providers want from their collaboration merchandise. A Metrigy Investigation survey found that just about 60{394cb916d3e8c50723a7ff83328825b5c7d74cb046532de54bc18278d633572f} of businesses see staff collaboration application as a hub tying data resources and applications.

Corporations want the integration to incorporate “effectiveness to workflow,” claimed Bob O’Donnell, principal analyst for Technalysis Investigation.

Groups is well-positioned as a central obtain level due to the fact of the security and controls it supplies to defend company data, claimed Jeremy Silber, director of innovation at Core BTS.

“Safety is prime of mind [between shoppers],” Silber claimed. Core BTS is an IT consultancy specializing in deploying and running Microsoft technologies.

At Encourage, Microsoft claimed Groups would give obtain to the loaded repository of customer records in Dynamics 365, which contains components of CRM and ERP.

As a end result, salespeople and customer provider reps will have that details at their fingertips in the course of a Groups assembly. Notes taken in the course of a Groups connect with are saved automatically in the timeline of the Dynamics 365 file. Notifications of the alterations are despatched to all the functions that have obtain to the paperwork.

People today can invite every single other to view and collaborate on customer accounts inside of a Groups chat or channel. Individuals meetings could be handy in troubleshooting customer difficulties or tracking abide by-up jobs linked to extra product sales chances.

Core BTS shoppers have questioned the enterprise to integrate Groups with far more Microsoft merchandise, including Exchange On-line for accessing email, SharePoint for document administration, and Yammer for inside social networking.

This 12 months, Microsoft strategies to permit 3rd-bash application developers market applications immediately inside of Groups. IT admins can buy subscriptions from the Groups admin centre. Corporations offering Groups applications right now include Atlassian Confluence, SAP C4C, Salesforce, ServiceNow and Workday.

Over the up coming twelve months, Microsoft desires associates like Core BTS to concentrate on creating Groups a aggressive platform for meetings, a front end for telephone programs, and the put to obtain applications from Microsoft and 3rd functions. Also, Microsoft desires to market Groups as a collaboration platform for frontline personnel, this kind of as nurses, retail product sales associates and field personnel.

“Dynamics is just a piece of [Microsoft’s technique],” Silber claimed.

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