Google Cloud unveils integration between Looker and Tableau

Google Cloud on Oct. twelve unveiled a new integration concerning Looker and Tableau that will allow buyers of both of those analytics platforms to reward from the special strengths of just about every. Looker, founded in 2012 and based mostly in Santa Cruz, Calif., was acquired by Google Cloud in […]

Google Cloud on Oct. twelve unveiled a new integration concerning Looker and Tableau that will allow buyers of both of those analytics platforms to reward from the special strengths of just about every.

Looker, founded in 2012 and based mostly in Santa Cruz, Calif., was acquired by Google Cloud in June 2019 for $2.six billion.

Due to the fact its inception, Looker has designed a platform aimed at application builders, enabling companies to go outside of traditional stories and supply info via APIs, info types and embedded purposes.

Most not too long ago, the seller unveiled Looker 21, which provided the standard availability of a new set of equipment for builders titled the Extension Framework that featured a software package growth kit to allow builders to create purposes that can be embedded in either Looker or an external site.

Tableau, in the meantime, was founded in 2003 and is based mostly in Seattle, and was acquired by Salesforce for $15.7 billion just times soon after Looker was purchased by Google Cloud.

The seller was at the forefront of the self-support analytics revolution, enabling business buyers to operate with info via visualizations rather than acquiring to rely on information engineering departments to deliver stories.

As business intelligence has moved outside of info visualizations, Tableau has extra augmented analytics capabilities this sort of as natural language processing, and via integrations with Salesforce’s Einstein Analytics platform now attributes additional device studying capabilities.

Now, joint customers of Looker and Tableau can combine the most effective attributes of both of those.

“These days, we’re thrilled and thrilled to announce that we’re integrating Tableau, a leader in info visualization, with Looker,” Thomas Kurian, CEO of Google Cloud, said throughout the keynote deal with of Google Could Following ’21, a digital meeting hosted by the tech huge. “Tableau customers will soon be capable use Looker’s semantic product, enabling new amounts of info governance and entry to info.”

Great critiques

Like Kurian, Doug Henschen, an analyst at Constellation Investigate, noted that Tableau buyers will reward from Looker’s semantic info modeling capacity.

Looker buyers, in the meantime, will reward from Tableau’s visualization capabilities, enabling them to much better comprehend their info.

“The integration can make it easier to use Looker’s semantic modeling and info-shipping and delivery capabilities in blend with Tableau as the info-evaluation engine,” Henschen said. “Looker is the dependable, centralized resource of info and Tableau the entrance-end instrument for analysts and info-savvy business buyers.”

He extra that when Looker and Tableau are both of those analytics distributors and in some cases compete for the same customers, he’s not amazed that the two are teaming up.

He noted that they’re not the 1st competitors to create partnerships.

In a related way, longtime unbiased seller MicroStrategy has partnered with Tableau, Qlik and Microsoft Energy BI to deliver semantic modeling capabilities when Tableau, Qlik and Energy BI have leant their entrance-end evaluation capabilities to MicroStrategy.

“This is a ‘frenemies’ shift, and it is not the 1st,” Henschen said. “Looker has good semantic modeling capabilities that advertise reuse of info and analyses and Tableau is vastly well-known for its info-visualization capabilities. It’s a acquire-acquire for joint customers.”

In the meantime, Mike Leone, an analyst at Enterprise Strategy Team, a division of TechTarget, pointed out that quite a few Google Cloud customers applied Tableau as their analytics platform well prior to Google Cloud acquired Looker.

The new integration, consequently, potentially stands to significantly reward — and most likely appease — those people customers who selected Tableau and then inherited Looker.

“Lots of Google customers nevertheless leverage Tableau as their visualization platform of option,” Leone said. “The added benefits to those people customers and end buyers are what issues most to both of those providers. Google/Looker buyers will gain versatility in how they can visualize info, and Tableau buyers will gain entry to additional dependable info.”

He extra that enabling option has always been significant to Google, which inspite of acquiring Looker additional than two decades in the past has permitted the analytics platform to continue being multi-cloud with assist for top rated Google Cloud competitors AWS and Microsoft Azure.

“Looker is a sturdy platform that proceeds to be integrated across the Google’s unified Details Cloud, but liberty of option issues,” Leone said. “It issues to customers, but it has always mattered to Google. This will allow companies to use the visualization platform they favor and will finally expose them to the total Google Details Cloud.”

Actual-environment use

In the course of the Google Cloud Following keynote deal with, Aleksandra Aleksic, a merchandise manager at Looker, gave a genuine-environment example of how companies can use Looker and Tableau together.

In the example, a business analyst at a retail organization notices that energetic use product sales are falling thirty day period-above-thirty day period. The analyst, who employs Looker to product and review info, desires to share their findings with the organization’s marketing crew, which employs Tableau.

Right before sharing their findings, nevertheless, the analyst can combine info from the Looker info product with marketing info from Tableau to make a additional comprehensive look at of the business.

And by drilling down into the mixed info, together with marketing invest info from Tableau, the analyst is capable to explore that marketing invest for energetic use dropped, and that is the like rationale for the drop in energetic use product sales.

The analyst can then share their findings with the marketing crew so it can get action.

“Leveraging the integration concerning Tableau and Looker makes it possible for our groups to make powerful visualizations working with dependable info,” Aleksic said. “We can then share these visualizations through our organization to generate informed selections, action and impression.”

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