Google can ward off EU antitrust probe into Fitbit deal with data pledge – Security – Finance

Google may be ready to stave off a entire-scale EU antitrust investigation into its planned US$2.one billion bid for conditioning tracker maker Fitbit by pledging not to use Fitbit’s overall health knowledge for its adverts, people today acquainted with the matter said.

The deal introduced in November last year allows Google, a device of Alphabet, to consider on Apple and Samsung in the conditioning trackers and intelligent watches sector, wherever other gamers consist of Huawei and Xiaomi.

The chief in the international wearables sector was Apple with a 29.3 {394cb916d3e8c50723a7ff83328825b5c7d74cb046532de54bc18278d633572f} sector share in the to start with quarter of 2020, followed by Xiaomi, Samsung and Huawei, in accordance to knowledge from sector study agency IDC.

Fitbit’s share was 3 {394cb916d3e8c50723a7ff83328825b5c7d74cb046532de54bc18278d633572f}.

Still, the deal has drawn major criticism from privacy advocates on equally sides of the Atlantic, concerned that Google may use Fitbit’s trove of overall health knowledge to boost its dominance in online marketing and look for.

Previously this month, EU regulators requested rival makers of wearable products, app builders and other online company companies as very well as health care companies for their views.

Google could allay levels of competition concerns by featuring a binding pledge to EU levels of competition enforcers together the strains of its guarantee last year not to use Fitbit’s overall health and wellness knowledge for Google adverts, the people today said.

The European Commission, which is scheduled to come to a decision on the deal by July twenty, declined to comment. The deadline for Google to supply concessions is July 13.

Google said the deal is about products and not knowledge.

“The wearables room is hugely crowded, and we think the combination of Google’s and Fitbit’s components attempts will maximize levels of competition in the sector, benefiting buyers and making the subsequent era of products much better and much more economical,” a spokesperson said.

“All through this procedure we have been apparent about our commitment not to use Fitbit overall health and wellness knowledge for Google adverts and our accountability to supply people today with alternative and manage with their knowledge,” she said.

The US Justice Section is also reviewing the deal even though the Australian regulator said it could harm levels of competition.

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