Bluehost review: Good performance, well-designed UX, up-to-date security

Victoria D. Doty

It appears like there is an nearly unlimited selection of hosting companies who will serve your web site for a regular fee. In the very best net hosting companies for 2021, I spotlighted fifteen companies that provide a large assortment of options. When executing a comprehensive assessment of a single hosting service provider, I established up the most standard account probable and operate the company as a result of a barrage of exams. In this article, I will dive into Bluehost’s choices.

  • Shared hosting starting a $2.95 for each month
  • On the web retail outlet hosting starting at $12.95 for each month
  • Managed WordPress hosting starting at $9.95 for each month
  • Digital private server (VPS) hosting starting at $eighteen.ninety nine for each month
  • Dedicated server hosting starting at $seventy nine.ninety nine for each month
  • Selling price bump immediately after end of period: Sure

Check out Now at Bluehost

Due to the fact there are so many variables between options and choices, not only between hosting companies, but within the options available by any a person service provider, it can be tricky to get a superior comparison. I have located that a person of the very best techniques to see how a service provider performs is to seem at the least costly approach they provide. You can hope the least excellent, the least notice to detail, and the least general performance from this kind of a approach.

How hosting service provider pricing truly operates

For this collection of hosting reviews, I’m screening the most standard, most entry-stage approach a vendor is featuring. In the situation of Bluehost, it truly is their properly named Simple approach. To get pricing, I went to the company’s key web site at


As with most each and every hosting service provider, Bluehost’s printed pricing is fairly misleading. There is no option to get billed only $2.95 for each month.

Even though it seems to be like you can get the One Shared Web hosting approach for $2.95 for each month, that is only if you prepay for three comprehensive yrs, which implies you are in fact shelling out $106.20. A hundred bucks or so for three yrs of hosting is not a lousy deal, but can be perplexing. If you want only a person yr, you are charging $59.40 to your card (which is $4.95 for each month). It truly is additional costly, but not awful.

There’s a gotcha although. When you renew, you are likely to shell out additional. A large amount additional. A few situations additional. This, also, is not uncommon for hosting options and is a exercise I strongly would like the hosting business would prevent. When you renew your $2.95 three yr approach, you are likely to bounce to $8.ninety nine/month or $107.88/yr. Of course, we have no idea what the pricing will be in three yrs, but you get the idea.

Even though $2.95 or even $4.95/mo is not a lousy cost for standard hosting, the actuality is, your cost will bounce by additional than triple what you paid when you signed up. I talked a large amount about lock-in and switching expenses in my How to generate a web site: The 2021 phase-by-phase information overview. Study it, for the reason that Bluehost (and many other hosting companies) have small business versions that depend on the switching expenses getting so unpleasant that you are going to suck up a massive upcharge simply just to stay away from going your web site.

I focus on these pricing gimmicks in my reviews for the reason that it can be truly disagreeable to abruptly get a monthly bill that is hundreds or even countless numbers of pounds (relying on the approach) additional than you anticipated. Second, switching from a person hosting service provider to another hosting service provider can be a extremely time-consuming and maybe costly position, fraught with hassles and possible points of failure.

At least half of the hosting vendors I have seemed at over the yrs do these promo specials, with big jumps in renewal costs, so Bluehost is not on your own in this fairly predatory exercise.

What the Simple approach consists of

Most base-end options are for a person web site, and Bluehost is no different.

Before we go into the details, let’s spend a second speaking about what a foundation approach truly is. All sites are not made equal. Even though you may well be equipped to shell out below three bucks a month to operate your web site, I shell out about a hundred bucks each individual month to operate my compact fleet of web-sites.

A foundation web site is built for a small business or person who would like a standard on the internet existence. That is a bunch of pages, some products or company visuals, and a large amount of textual content. If you want to operate complex net applications, or you hope a large amount of traffic, a standard web site is not for you.

If you are just attempting to get started off with an on the internet existence, starting simply just is a superior way to go. In this collection, we are reviewing the least costly plan each individual hosting service provider gives. That is likely to be what the vast majority of consumers will want, and it will give us a superior perception into the business.

Bluehost gives a selection of quite solid options in their Simple approach. The foundation approach consists of 50GB web site space (maxing out at a whopping 200,000 documents), 5 e-mail accounts, 100MB of e-mail storage (which is quite small if you are energetic), up to five hundred emails sent for each hour, a person absolutely free area registration (for a yr), 25 subdomains, a standard SSL certificate, and what they explain as unmetered bandwidth.

Be careful, although. In exercise, if you thrust your account near the boundaries, or use an extreme sum of bandwidth, it truly is likely that the company will throttle you back. Bluehost was a person of the earliest companies to institute server throttling when “unlimited” source utilization bought to be also a lot.

There are some wins, most notably that even the standard approach is hosted on SSDs. Even if a web site is applying caching (which minimizes the load on a server), possessing fast drives is usually a furthermore.

The business does have 24/7 chat and telephone aid, and Bluehost gives a thirty-day cash-back warranty. It truly is not as very long as some of the company’s competition, but it is a good sum of time for you to get a basic web site up and functioning and see how points do the job.

Receiving started off

When your account is made and you log in, you are introduced with this display:


I like this. Even though I usually like to go it on my own, I have gotten panicked calls from also many pals who log into their hosting companies for the very first time and have no idea what to do. I was a little surprise to come across that even although I strike “No assistance needed,” I was introduced with a selection:


Again, although, I won’t be able to truly complain about steering. Following all, I did not strike “Skip this phase” on the very first display. I did now. I’m nevertheless in a wizard, even although I did choose “Skip this phase.”


I strike “Skip this phase” all over again, and at the time all over again I’m introduced with a wizard. However, at the time all over again for standard buyers, I like that there are helper decisions and even a solid FAQ for folks not absolutely sure what to do upcoming. 


I have to acknowledge that I’m acquiring a little impatient. I want to see the dashboard so I can see what I can do with this company. That claimed, I strike the “Limitless customization” option. From this position on, there were being additional collection selections. I just held hitting “Skip this phase.” Eventually, I reached a site with some additional selections. Most significant to me, at first, is examining out the Advanced tab.


Sure! We finally have cPanel. I did a little satisfied dance (in my head — I don’t in fact dance, bounce, or operate, but I can rejoice functioning the gauntlet in my head, won’t be able to I?).


Dashboard access

The very first point I like to do when on the lookout at a new hosting service provider is discovering their dashboard. Is it an old pal, like cPanel? Is it some sort of janky, barely configured open source or homegrown mess? Or is it a diligently crafted custom dashboard? These are normally the ones that get worried me the most for the reason that they nearly usually conceal constraints that I’m likely to have to do the job all over in some way.

I bought rid of the welcome message and started off to seem all over. I like how Bluehost has the normal cPanel interface, but also delivers access to Bluehost companies on the left. That is hassle-free.

Simple WordPress access

I believed about nuking WordPress and setting up it myself, but I wanted to see what most buyers would be introduced with when they started off the company. So I strike the My Websites button with the WordPress logo icon — and was introduced with upsell city:


To be good, the upsells don’t appear almost as intrusive as Bluehost’s sister vendor, Hostgator. When logged in, the WordPress dashboard is stuffed with a large amount of stuff that is not traditional to the WordPress dashboard, but it appears additional valuable than egregious.


Ooh, this is exciting. Bluehost delivers a staging web site, even in the foundation approach. They get some big points for that. It truly is usually awesome to possessing a staging web site, and many additional costly options don’t arrive with a person. Granted, this is a staging web site managed inside of the key WordPress put in (which can be a little bit dicey when points go waaaay lousy), but it truly is nevertheless a great function for a base-stage approach.


The Plugins dashboard is very active, but that is typically for the reason that Jetpack (a products manufactured by WordPress’s developer Automattic) normally takes up a large amount of space and has a large amount of upsell motion — I obtained an e-mail from Jetpack in advance of I even bought Bluehost’s login qualifications. Fortunately, it was quick to dismiss the banners and get on with do the job. 


Sad to say, immediately after I dismissed them, I identified they arrived back when I returned to the Plugins dashboard. That was annoying. The quick solution was to delete the Jetpack and Imaginative Mail plugins, which I did.

How to do WordPress upsells

I have to acknowledge, Bluehost did this right. There were being the handful of upsells I pointed out as we moved into the WordPress aspect of our assessment, but very little that manufactured applying the company disagreeable. Extra to the position, Bluehost has its own plugin put in and although it does provide upsells, it does so in a remarkably non-intrusive way.


That very first welcome site I showed you back when we very first logged into WordPress is aspect of the Bluehost plugin, but it truly is typically ideas to how to get do the job finished. We already talked about the staging function, which is also furnished by the Bluehost plugin.

A vital site furnished by the Bluehost plugin is the Settings site. Detect that there is not a single upsell on this mission-important site.


So the place are the upsells? They are conveniently tucked into the Themes, Plugins, and Companies tabs of the Bluehost plugin:


I have very little from upsells. Businesses will need to shell out bills and salaries. What I normally complain about — and did so vociferously with Hostgator — is when upsells get in the way of applying the products already obtained. These Bluehost upsells do not get in the way. The Bluehost plugin is valuable sufficient and non-intrusive sufficient that I’m not likely to uninstall it. That is a quite ringing endorsement.

Quick Protection CHECKS

Protection is a person of the most important problems when it comes to working a web site. You want to make absolutely sure your web site is safe and sound from hackers, will not flag Google, and can join securely to payment engines if you are functioning an e-commerce web site of any form.

Even though the scope of this article will not make it possible for for exhaustive stability screening, there are a handful of brief checks that can assistance point out irrespective of whether Bluehost’s most reasonably priced system is starting with a secure basis.

The very first of these is multifactor authentication (MFA). It truly is way also quick for hackers to just bang absent at a website’s login display and brute-pressure a password. In the previous, many of my web-sites have been pounded on by some hacker or another, but for the reason that I have some fairly solid protections in spot, the lousy actor hasn’t been equipped to get in.

Bluehost picks up another acquire with dashboard-stage MFA, which supports Google Authenticator and individuals suitable, like Authy. Bluehost also supports e-mail authentication, but does the right point by pushing its buyers to smartphone Google Auth authentication as a safer selection.


Bluehost consists of a absolutely free Let’s Encrypt SSL certificate, which is configured and enabled by default. Even though there are some overhead problems with Let’s Encrypt (the certificate requires to be renewed additional normally than commercially-sold SSL certificates), Bluehost automates that renewal process, so it truly is not a thing web site operators will need to configure.

As my past brief stability test, I like to seem at the versions of some of the key method factors that operate net applications. To make points quick, I selected four factors necessary to safe and sound WordPress operation. Even though other applications might use other factors, I have located that if factors are up-to-day for a person established of requires, they’re generally up to day throughout the board.

Listed here are my findings (applying the Health Check out & Troubleshooting plugin), as of the day I tested, for Bluehost’s Simple approach:


Edition Furnished

Current Edition

How Old








32 months


7.seventy six.

7.seventy six.1

Past month



1..2q (and 1.1.1a)

Past month

In normal, these success are very superior — specifically contemplating how out of day some of Bluehost’s competition have been when I checked their versions. That claimed, you form of will need to know the element to know how to read through these success. For case in point, a selection of these factors have various enhancement tracks. PHP 8..2 is the newest edition of PHP, for case in point. But WordPress lists PHP 7.4 as its foundation PHP edition and the newest edition of PHP 7 is 7.4.fifteen, up-to-date just a handful of months ago. 

MySQL can be even additional perplexing. The recent edition of MySQL is 8..23, but the output MySQL launch process jumped from five.7 to 8.. Even though the MySQL 8.x branch is getting up-to-date, so is the MySQL five.7.x branch. In that branch, Bluehost’s MySQL is acquiring a little bit very long in the tooth.

I also chatted with a Bluehost aid man or woman, who was valuable and awesome, but woefully inaccurate. When I requested about PHP edition, they instructed me PHP 7.4. Then I requested irrespective of whether that was 7.4. or a later on launch and I was inaccurately instructed 7.4. (in actuality, Bluehost gives a a lot additional recent edition). I was instructed that the cURL edition for this approach is 7.29. — a ninety seven-month-old edition rife with very long-fixed bugs. In actuality, Bluehost is not out of day. Their cURL is generally recent. So, twice the tech aid rep instructed me versions that were being worse than are in fact furnished. On the other hand, the aid man or woman instructed me Bluehost furnished MySQL 8. for the Simple approach, when the algorithmic Overall health Check out documented it truly is truly five.7.23. 

Are you baffled however? Enable me simplify points. Bluehost is committing no crimes with the element versions it is featuring. Most are recent, and although the MySQL construct is out of day, it truly is nevertheless a supported construct for WordPress. Truthfully, I don’t have a lot to complain about listed here.

Functionality Tests

Up coming, I wanted to see how the web site carried out applying some on the internet general performance screening resources. It truly is significant not to take these exams also significantly. We’re purposely on the lookout at the most small-end choices of hosting vendors, so the web-sites they develop are anticipated to be fairly gradual.

That claimed, it truly is awesome to have an idea of what to hope. The way I check is to use the new put in of WordPress with the conventional topic TwentyTwenty. I then general performance check the “Howdy, earth” site, which is typically textual content, with just an picture header. That way, we are equipped to focus on the responsiveness of a standard site with no getting also anxious about media overhead.

Very first, I ran two Pingdom Tools tests, a person hitting the web site from San Francisco and the next from Germany. Here is the San Francisco check score:


It truly is not stellar, but a superior solid B score is all you can truly hope from a base-of-the-barrel approach. It truly is definitely workable and shouldn’t incur any Google juice Web optimization penalties. Here is the identical from Germany:


Also, surely superior sufficient for a compact web site.

Eventually, I strike the web site up with LoadStorm, which sends ten virtual buyers over the course of ten minutes to the web site, and then steps responsiveness.


This chart is a little tricky to read through, so permit me very first draw your notice to the environmentally friendly and cyan strains. These depict concurrent requests for each next and selection of buyers. As you can see, they increase over time. That is for the reason that we want to see how the Bluehost web site performs as the load increases. Even though peak response time bounces all over the map (the blue line), what we truly care about is the common response time (the brown line). That appears to point out that the pace of response in fact goes down as load increases. That is extremely superior. That implies that you can moderately hope that if you get some traffic, your web site is not going to arrive screaming to a halt.

Assist responsiveness

There’s not a lot to say listed here. I had only a person interaction, late on a Sunday evening. I did get linked with human by means of chat within about 5 minutes. The person was awesome and plainly wanted to assistance. I particularly liked how they permit me know that some of the details would take a handful of minutes to dig up, so I was not left hanging, pondering if they’d gone house for the evening.

Sad to say, as I pointed out previously mentioned, the precision of the answers left a little to be sought after. That claimed, getting equipped to reach a aid man or woman who is responsive and who attempts to be valuable late on a Sunday evening is a superior point.

Over-all conclusion

I was extremely pleasantly surprised. It truly is nearly unachievable to believe that that Bluehost and HostGator are aspect of the identical business. HostGator slapped spammy upsells on every thing, generating the use of their company an annoyance. On major of that, almost all their vital stability factors were being woefully out of day to the tune of 8 yrs, 7 yrs, and eleven yrs.

Bluehost, by comparison, is quite a lot up to day. Their portal and even their implementation of upsells in the WordPress dashboard display a great deal of believed and thing to consider of the overall consumer encounter.

Even although Bluehost is somewhat additional pricey than HostGator ($.20 for each month) in the preliminary term and substantially additional immediately after term renewal ($2.00 additional for each month), I would surely propose Bluehost over HostGator. 

In actuality, I’d put Bluehost into the functioning from the other foundation stage options I have reviewed. It gives a standard staging server system, moderately fast site loads, recent stability libraries, multi-element authentication, and a small-vital technique to upsells. It truly is not lousy at all. Now, perhaps they can educate their siblings as HostGator to perform awesome with other folks.

You can stick to my day-to-day venture updates on social media. Be absolutely sure to stick to me on Twitter at @DavidGewirtz, on Facebook at, on Instagram at, and on YouTube at

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